Crash Course on Public Relations and Image Building Concludes


Guwahati, 30 June: A 15-day crash course on “Public Relations and Image Building” came to an end with a certificate distribution ceremony at Guwahati Press Club 98on Saturday. The course was conducted by Seven Sense Institute, which is a unit of Seven Sense Communication, a Public Relations agency based in Guwahati, India. The course included all the basic practical aspects of Traditional and Digital PR.

This was the second crash course on Image Building and Public Relations where 9 students participated from 3 different universities of India. During the course, the students interacted with prominent PR practitioners of the region viz Rehana Choudhury, Papia Nath, Anubhuti Duara, Zenifer Shaheeen Hussian, Dhriti Haloi, Kavita Talukdar and Arnab Jyoti Das. They also interacted with two young journalists Sibnath Karmakar and Nidhika Kar to understand the needs and requirements that Public Relations practitioners must fulfil in their media relations portfolio. Shrabani Barman and Priyanka Paul, students from the previous crash course were also a part of the course as a trainer and assistant course coordinator respectively.

Subhankar Banerjee, Founder and Director of Seven Sense Communication and Course Coordinator said, “It’s very important for students to learn the practical aspects of Public Relations, that is the reason why our team decided to conduct small crash courses on PR and Image building and we have already had a successful two years and a few participants of the last year’s course are already working in the some of the renowned PR agencies and we hope we can help out more students in future.”

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Anjuli Chittaranjan, State Head – Corporate Communications, Reliance Jio Infocomm Ltd, who was the chief guest at the certificate distribution ceremony shared her rich experience as a PR practitioner with different MNCs of the country. Anubhuti Duara, In-Charge of Grievance Redress & PR, GMC, who was a special guest on the occasion, also interacted with the participants of the crash course.

Nurul Islam Laskar, Course Director, expressed the view that the boys and girls of North East have excellent PR qualities and with a little bit of grooming they can beat all their counterparts in the country. The 15-day course held at the
DIB Academy, Guwahati has motivated the organisers to plan for more courses directed at new target groups such as teachers, lawyers, doctors, and specific groups of university students.

This event also marked the advent of Public Relations Council of India (PRCI), a PR apex body with 30 pan-India chapters and presence in Australia, Europe, UAE, & USA, to the North East. In a message that was read out to the audience, MB Jayaram, Chairman Emeritus, PRCI congratulated the graduating students and wished the organisers of the course greater success in their future endeavours.

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